Tag Archives: Federated Media

Nike iD provides ultimate customization…even on Display Ads!

I’ve designed a couple pairs of shoes via Nike iD in my unheralded “stylist” career. One pair was inspired by the 80’s Lakers and the other by a desire for sneakers that don’t look ready made for a space exploration. The value proposition of the Nike iD product is that the user maintains creative control in an extremely easy, user-friendly experience. I managed to pull of my shoe executions despite the fact I have as much design savvy as the guy that commissioned “Whiskey Pete’s” outside of Vegas and the poor soul who designed these below. (And no, it’s not me! )


Recently, Nike’s digital agency, Razorfish collaborated with Watercooler Sports and Federated Media to translate the product’s level of customization to their display advertising efforts. (Disclosure: I work for FM) The Watercooler platform enables television and sports fans to connect. Over 20 million users have joined Watercooler fan communities on leading social networks including Facebook, MySpace, etc.

Nike ID tapped into these communities’ individual identities by having the display ads automatically reflect the team colors. Note the screenshots below where ads served on the New Orleans Hornets and San Francisco 49ers Watercooler Apps featured Nikes complete with team colors. (red and white for 49ers, teal and white for Hornets) Nice to see advertising dynamically reflecting product attributes!


Linkedin adds Applications that allow me to be even more self-indulgent.

Recently, Linkedin has “opened up” their platform to applications so one can craft an even more robust and self-promoting profile. Now I can display this poorly written blog to even more people and also search what people are saying about my company, Federated Media. BTW, it’s mostly positively “tweets” about FM! I wish I could say the same about my blog 🙂

Currently, there are only about 10 apps available however, pretty soon I would expect I will be able to  “throw some dentures” at someone I once collaborated on a project with or invite my colleagues to add a “HR -Benefits” widget. Screenshots of the WordPress and Company Buzz Apps below.

Save the Bees!

Recently at FM, I had the opportunity work on the “Graffi-bee” contest held on the social application, “Graffiti”. This particular contest was sponsored by Haagen-Dazs, who have been very proactive at helping in the fight against colony collapse. Recently, the top 150 submissions were selected from the contest which garnered over 5000 entries, 1 million votes and over 800 “friends” during the 2 week run of the contest. Click image below to check out some of the mind blowing creations. Thus far, companies such as Dell, BMW and Wacom have taken advantage of the robust Graffiti community (9 mm+ members) to have people conduct enjoyable interactions with their brands. Graffiti initially gained popularity on Facebook, and has recently launched on MySpace and Hi 5 as well.