Tag Archives: advertising

Dr. Marten – Leading Innovation from high school hallways at lunch

Dr. Marten is one of those brands that will always have a significant cult following. It’s safe to say that as long as there are disenfranchised youth somewhere, Dr Marten will have a solid constituency. Recently they have become a little more aggressive in their marketing by placing ads on such hip sites as Pitchfork Media, MocoLoco and NOTCOT. It’s those quiet kids that roman the hallways that become the designer, musicians and architects of the world, I guess. The ad unit actually allows you to begin custom designing a boot for a few seconds, within the banner, before eventually taking you to the Dr. Marten site where you can complete the process. It’s nice to see such a storied, iconic brand take an innovative and fun approach to their marketing. Below is the actual unit as well as one I created with that one of my heroes, Spinal Tap’s Nigel Tufnel gracing the boot.

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Great Moments in Advertising History

I generally tend to find advertising focused on targeting “bros” or your general neighborhood douchebag (Affliction t-shirt, Ed Hardy, Real world cast member, etc) annoying. So any body spray, beer/energy drink commercial usually results in a rolling of the proverbial eyes and wondering how so many people from the agency down to the brand signed off on such an asinine concept for the campaign. I’ve got to hand it to Amp Energy Drink however, they still managed to target the usual dumb mammal but did it in a witty, entertaining manner. However I am biased, because of my soft spot for all things that reference the “Walk of Shame”. Speaking of douchebags, I also included a clip of my favorite Real World cast member ever, “Joey” who should be on the fast track for his own reality show platform soon where we can all witness him binge drink, chow down protein shakes and inevitably, perish. Amp should underwrite his eventual demise.

When Expectations equal Hype

Much has been made about the migration of eyeballs online and the impending reality that the majority of media will be mostly consumed via the Internet. I, myself am a staunch proponent of this theory as much of my day is spent trumpeting the tremendous benefits of advertising online. Consequently, I must also admit that on rare occasions the result does not quite live up to the hype. The below is definitely NOT one of those times. My colleague Mac Delaney summed the below interactive ad up best when he stated that “softcore meets soft shells”. This is simply innovation at it’s best. Traditional media suffers yet another blow and kudos to Taco Bell. First the Mexican Pizza, now this. Click image below to start your shoot!

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