Category Archives: Media

Linkedin adds Applications that allow me to be even more self-indulgent.

Recently, Linkedin has “opened up” their platform to applications so one can craft an even more robust and self-promoting profile. Now I can display this poorly written blog to even more people and also search what people are saying about my company, Federated Media. BTW, it’s mostly positively “tweets” about FM! I wish I could say the same about my blog ūüôā

Currently, there are only about 10 apps available however, pretty soon I would expect I will be able to¬† “throw some dentures” at someone I once collaborated on a project with or invite my colleagues to add a “HR -Benefits” widget. Screenshots of the WordPress and Company Buzz Apps below.

Old Spice’s Swagger Campaign helping “nobodies” such as myself optimize their “search equity”.

Old Spice has recently launched an innovative online campaign that allows one to populate the web with content that significantly enhances one’s achievements and overall “swagger” which is colloquial language for having “game” or in meathead dude parlance, “the ability to score chicks broseph!”

Display ads across “guy” sites featuring virile 18-24 year old males invite users to enter the Old Spice factory.

Banner Ads Invite you to gain some "Swagger"

Banner Ads featuring Isaac from "The Love Boat " invite you to gain "Swagger"

You Optimize your attributes in an Old Spice branded environment

You Optimize your attributes in an Old Spice branded environment

After building out your profile and entering your name, email address and uploading a picture you are now ready to trick the Internet a’ la Jayson Blair.

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Dr. Marten – Leading Innovation from high school hallways at lunch

Dr. Marten is one of those brands that will always have a significant cult following. It’s safe to say that as long as there are disenfranchised youth somewhere, Dr Marten will have a solid constituency. Recently they have become a little more aggressive in their marketing by placing ads on such hip sites as Pitchfork Media, MocoLoco and NOTCOT. It’s those quiet kids that roman the hallways that become the designer, musicians and architects of the world, I guess. The ad unit actually allows you to begin custom designing a boot for a few seconds, within the banner, before eventually taking you to the Dr. Marten site where you can complete the process. It’s nice to see such a storied, iconic brand take an innovative and fun approach to their marketing. Below is the actual unit as well as one I created with that one of my heroes, Spinal Tap’s Nigel Tufnel gracing the boot.

Save the Bees!

Recently at FM, I had the opportunity work on the “Graffi-bee” contest held on the social application, “Graffiti”. This particular contest was sponsored by Haagen-Dazs, who have been very proactive at helping in the fight against colony collapse. Recently, the top 150 submissions were selected from the contest which garnered over 5000 entries, 1 million votes and over 800 “friends” during the 2 week run of the contest. Click image below to check out some of the mind blowing creations. Thus far, companies such as Dell, BMW and Wacom have taken advantage of the robust Graffiti community (9 mm+ members) to have people conduct enjoyable interactions with their brands. Graffiti initially gained popularity on Facebook, and has recently launched on MySpace and Hi 5 as well.

Great Moments in Advertising History

I generally tend to find advertising focused on targeting “bros” or your general neighborhood douchebag (Affliction t-shirt, Ed Hardy, Real world cast member, etc) annoying. So any body spray, beer/energy drink commercial usually results in a rolling of the proverbial eyes and wondering how so many people from the agency down to the brand signed off on such an asinine concept for the campaign. I’ve got to hand it to Amp Energy Drink however, they still managed to target the usual dumb mammal but did it in a witty, entertaining manner. However I am biased, because of my soft spot for all things that reference the “Walk of Shame”. Speaking of douchebags, I also included a clip of my favorite Real World cast member ever, “Joey” who should be on the fast track for his own reality show platform soon where we can all witness him binge drink, chow down protein shakes and inevitably, perish. Amp should underwrite his eventual demise.

Jermaine rocks the stache well

Although, I thought that Flight of the Conchords tapered off after 3 outstanding initial episodes, the following video reveals they are in mid-season form. I tried to get tics to both of their shows in SF, and they sold out within minutes. This is definitely a positive economic indicator. I wish the Kiwis were a stock as I expect their market valuation to be 3x by the end of Season 2. This will undoubtedly lead to a mediocre movie with a guest appearance by Will Arnett.

Furry Funny Fetish

I’m proud to state that during my office life,¬† I help the group responsible for the production of the below video¬† continue to do what they do, albeit in a small manner. Check out http://www.boingboing.net¬† for more brilliance.

When Expectations equal Hype

Much has been made about the migration of eyeballs online and the impending reality that the majority of media will be mostly consumed via the Internet. I, myself am a staunch proponent of this theory as much of my day is spent trumpeting the tremendous benefits of advertising online. Consequently, I must also admit that on rare occasions the result does not quite live up to the hype. The below is definitely NOT one of those times. My colleague Mac Delaney summed the below interactive ad up best when he stated that “softcore meets soft shells”. This is simply innovation at it’s best. Traditional media suffers yet another blow and kudos to Taco Bell. First the Mexican Pizza, now this. Click image below to start your shoot!

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It’s been a long time….

Due to some recent developments I have been unable to post for the last several weeks. Not that I am pretending that my lack of activity was noticed by a single soul outside of my girlfriend however, it is nice to imagine that I maintain a fervently loyal, passionate audience. I do have a valid excuse however as I¬† finally reached my personal goal of finding the “right” job before my impending 30th birthday which I am sure made my friends and parents happy so they would not have to listen to me deconstruct and analyze my job search for the umpteenth time.

Federated Media

In the next week or so I will be leaving Orange County for San Francisco due to a new gig at Federated Media which I landed after a successful stalking campaign that would have made the guy that shot Regan and was obsessed with Jodie Foster proud. (kidding, sort of).¬† Although, I will certainly miss my little jewel of a neighborhood of Corona Del Mar and the 363 days of sunshine; I am excited to move to an area of the country¬† where it is not a prerequisite for a restaurant to be housed in a strip mall and 98% of conversation don’t revolve around skin rejuvenation (botox vs. fraxel) or the current lease offers at Fletcher Jones – Mercedes. BTW, I vote for fraxel as it is less invasive.

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I cannot properly convey how pumped I am about my new job at FM. Given that FM represents the most talented authors in the blogosphere, one can only hope some of their skill will eventually rub off on my efforts. The past couple days I attended the FM Conversation Marketing Summit and was priivy to some of the best and brightest individuals/companies in the media/advertising world. Additionally, the name Federated Media makes it sound like the company is a hybrid of a media conglomerate and some sort of Battlestar Galactica type organization which adds further allure. In some respects I have always been drawn to things that are new and unique before others have caught on. This tendency has many times led to mistakes however, I truly believe that FM is onto something very special which was bolstered my interactions with c0-workers at the conference who definitely sense the opportunity as well.¬† If all this was not enough, another added bonus was the most delectable conference food I have ever had the pleasure of stuffing in my fat face and a company after party at a dive bar. I think I’ve found a home….now it’s time to get to work.

    Is it possible to belong to more social networks than have actual friends?

    Facebook and the boy genius du jour, Mark Zuckerberg are prominently featured on the Newsweek cover this week. In the past several months Facebook has become the darling of the tech world due mostly to its “Applications” feature and Silicon Valley needing a new starlet after YouTube was acquired by Google. The most influential blog publications have gushed incessantly about Facebook and are following its every move like a TMZ paparazzi. It’s like a schoolgirl’s first crush with a bevy of enthusiastic proclamations such as “Look how cool it looks on my iphone!” or “They have a RSS Facebook newsfeed!”. That’s ultra cool according to Mike Arrington of TechCrunch who is beginning to remind me of James Spader’s character from Pretty in Pink, which I guess would make me” Ducky” since I don’t have any juice or popularity whatsoever. “Ultra cool” is a term I have not heard since my I wore “Hammer” pants and my main mode of transport was a pogo ball. Then again the Sith Lord of Silicon Valley does count the Pussycat Dolls, My Chemical Romance and the Black Eyed Peas as his favorite musical acts, so if the Hammer pants fit….

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    Admittedly, I too have jumped on the bandwagon (probably after reading about all the hype in TechCrunch) and started to favor the site in lieu of the stoic LinkedIn for building my network and trolling for my dream gig. Late at night I have caught myself adding ridiculous applications that are of little consequence and fleeting amusement. Inner thought to myself: “I’m sure that XYZ company is going to love that I added the “Arrested Development Application!” Pathetic, yes I know. I do find it amusing that the royalty of the tech world have now latched onto a site that was beloved by millions of binge drinking college students for quite some time now. In fact, I recently noticed that my three sisters residing in the 3rd world of Trinidad & Tobago have been using Facebook religiously for the last several years. Maybe these Caribbean islanders should hold a conference filled with dudes in ill fitting khakis and blue shirts (this portion of joke stolen from Valleywag) who twitter about the fact there is a “hottie” at the Looksmart booth passing out schwag. That’s a shoutout to my friend Kaley Dobson who will indeed be manning the LookSmart booth at the Trekkie convention aka Search Engine Strategies in San Jose this weekend, and was actually in a movie called “Hotties”.

    SEOs rejoice that there will be at least one good looking girl at SES this year and that they can Twitter from the Google Dance on their iphones.

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    Yesterday, it was also revealed that Kickapps had received an additional$11 million dollars in funding in an effort to become the market leader in the increasingly competitive “white-label” social network world. I have fiddled around with both Kickapps and Ning and they are both pretty easy to use, especially for a non-programmer such as myself. One must wonder if a “long tail” of social networks is something that will hold any stickiness to its members. I mean do I really need need a social network for my kickball league or book club? I guess it works for companies who would like to add an SNS to their corporate websites but how much utility and benefit does it really bring? Only time will tell, I guess. After being in Big Sky, Montana for five days last week sans Internet access I found the best and most enjoyable social network is still the old school variety. The kind where I am surrounded by my best friends in the world and I can buy a round of drinks and talk some ish.