Category Archives: Media

Linkedin adds Applications that allow me to be even more self-indulgent.

Recently, Linkedin has “opened up” their platform to applications so one can craft an even more robust and self-promoting profile. Now I can display this poorly written blog to even more people and also search what people are saying about my company, Federated Media. BTW, it’s mostly positively “tweets” about FM! I wish I could say the same about my blog 🙂

Currently, there are only about 10 apps available however, pretty soon I would expect I will be able to  “throw some dentures” at someone I once collaborated on a project with or invite my colleagues to add a “HR -Benefits” widget. Screenshots of the WordPress and Company Buzz Apps below.

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Old Spice’s Swagger Campaign helping “nobodies” such as myself optimize their “search equity”.

Old Spice has recently launched an innovative online campaign that allows one to populate the web with content that significantly enhances one’s achievements and overall “swagger” which is colloquial language for having “game” or in meathead dude parlance, “the ability to score chicks broseph!”

Display ads across “guy” sites featuring virile 18-24 year old males invite users to enter the Old Spice factory.

Banner Ads Invite you to gain some "Swagger"

Banner Ads featuring Isaac from "The Love Boat " invite you to gain "Swagger"

You Optimize your attributes in an Old Spice branded environment

You Optimize your attributes in an Old Spice branded environment

After building out your profile and entering your name, email address and uploading a picture you are now ready to trick the Internet a’ la Jayson Blair.

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Dr. Marten – Leading Innovation from high school hallways at lunch

Dr. Marten is one of those brands that will always have a significant cult following. It’s safe to say that as long as there are disenfranchised youth somewhere, Dr Marten will have a solid constituency. Recently they have become a little more aggressive in their marketing by placing ads on such hip sites as Pitchfork Media, MocoLoco and NOTCOT. It’s those quiet kids that roman the hallways that become the designer, musicians and architects of the world, I guess. The ad unit actually allows you to begin custom designing a boot for a few seconds, within the banner, before eventually taking you to the Dr. Marten site where you can complete the process. It’s nice to see such a storied, iconic brand take an innovative and fun approach to their marketing. Below is the actual unit as well as one I created with that one of my heroes, Spinal Tap’s Nigel Tufnel gracing the boot.

Save the Bees!

Recently at FM, I had the opportunity work on the “Graffi-bee” contest held on the social application, “Graffiti”. This particular contest was sponsored by Haagen-Dazs, who have been very proactive at helping in the fight against colony collapse. Recently, the top 150 submissions were selected from the contest which garnered over 5000 entries, 1 million votes and over 800 “friends” during the 2 week run of the contest. Click image below to check out some of the mind blowing creations. Thus far, companies such as Dell, BMW and Wacom have taken advantage of the robust Graffiti community (9 mm+ members) to have people conduct enjoyable interactions with their brands. Graffiti initially gained popularity on Facebook, and has recently launched on MySpace and Hi 5 as well.

Great Moments in Advertising History

I generally tend to find advertising focused on targeting “bros” or your general neighborhood douchebag (Affliction t-shirt, Ed Hardy, Real world cast member, etc) annoying. So any body spray, beer/energy drink commercial usually results in a rolling of the proverbial eyes and wondering how so many people from the agency down to the brand signed off on such an asinine concept for the campaign. I’ve got to hand it to Amp Energy Drink however, they still managed to target the usual dumb mammal but did it in a witty, entertaining manner. However I am biased, because of my soft spot for all things that reference the “Walk of Shame”. Speaking of douchebags, I also included a clip of my favorite Real World cast member ever, “Joey” who should be on the fast track for his own reality show platform soon where we can all witness him binge drink, chow down protein shakes and inevitably, perish. Amp should underwrite his eventual demise.

Jermaine rocks the stache well

Although, I thought that Flight of the Conchords tapered off after 3 outstanding initial episodes, the following video reveals they are in mid-season form. I tried to get tics to both of their shows in SF, and they sold out within minutes. This is definitely a positive economic indicator. I wish the Kiwis were a stock as I expect their market valuation to be 3x by the end of Season 2. This will undoubtedly lead to a mediocre movie with a guest appearance by Will Arnett.

Furry Funny Fetish

I’m proud to state that during my office life,  I help the group responsible for the production of the below video  continue to do what they do, albeit in a small manner. Check out http://www.boingboing.net  for more brilliance.