Old Spice has recently launched an innovative online campaign that allows one to populate the web with content that significantly enhances one’s achievements and overall “swagger” which is colloquial language for having “game” or in meathead dude parlance, “the ability to score chicks broseph!”
Display ads across “guy” sites featuring virile 18-24 year old males invite users to enter the Old Spice factory.
After building out your profile and entering your name, email address and uploading a picture you are now ready to trick the Internet a’ la Jayson Blair.
Voila! I now have a number of web pages trumpeting that I am indeed overflowing with “Swagger”. Not only I am I wealthy, a musician, athlete etc, but my armpits smell amazing! You have to love technology. Now all I need is paparazzi and a drug habit….